Webmasters who own PBNs take part in covert activity. They must conceal their network from prying eyes. Consequently, they prevent bots from businesses like Ahrefs and Majestic from crawling their sites. That way, their customers competitors can`t see what they`re doing.
It`s all pretty clever, nevertheless the clients of these PBN owners put a great deal of faith within their ability to cover their tracks. If, for reasons unknown, those tracks aren`t covered very well, then those PBNs may get discovered and every one of their backlinks is going to be worthless. Remember also that the way that PBN owners block bots from crawling their website is actually by updating the robots.txt file. But there`s no written law that says any organization has to obey what`s inside the robots.txt file!
A whole lot worse, bots are able to see what`s within the robots.txt file. If it seems like the website is blocking a lot of bots from crawling, that may in and also itself become a sign to Google that this site is shady. If Google does determine the site is link-spam haven, then expect the backlinks on the site to get worthless.
People who own PBNs aren`t running a charity. You`re going to need to purchase buy backlinks. How much are you going to pay? That will depend on the standing of the PBN owner and if you`ve got the hands on the promo code. In general, expect to spend several hundred bucks for about 1 to 5 backlinks. Each backlink should come coming from a different domain on the PBN.
In return for the amount of money, you`ll often get virtually no evidence that this links you purchased are live anywhere. Why? Remember, PBN owners hide their sites. So as opposed to getting a listing of pages with backlinks, you`ll just get a summary of domains that include your links with TF/CF info for each and every domain.
One other reason to use PBNs and buying backlinks: it`s often the case that they`re run by one individual that has hardly any free time. Consequently, the PBN webmaster creates content for you personally just by spinning existing content on the web. If you`re not familiar with the thought of spinning, it`s a way that some blackhat enthusiasts take content that`s already on the internet and use software to paraphrase it. That`s the way that they avoid duplicate content penalties.
The problem is that spinning software isn`t anywhere near perfect. It`s usually the case that spun content seems like something written by a kid in Kindergarten. If Google detects poor grammar within the article that links returning to your web site, you can bet it can devalue the web link. When that occurs, you won`t get anything for the money you spent.
Webmasters who host PBNs can also be notorious for utilizing shortform content. A backlink you buy will usually wind up in a post that merely has about 300-350 words. In other words, PBN owners just do enough to get you a small amount of link juice. That doesn`t look authentic, and it probably isn`t planning to fool Google for a lot longer. Take into account that you`ll rdvenf much better SEO benefits with longform content, which is rarely offered once you purchase backlinks.
We`ve already discussed several methods Google can determine in case you are buying backlinks. First, it could check if the site is wanting to cover its tracks digitally. Second, it may pick up on the spun content.
There are more ways in which Google knows, though. As an example, some of your backlinks might not be relevant. In the event you purchase a backlink online that deals with pets and it also points for your site that`s about auto repair, Google`s algorithm will notice that. The backlink won`t appear right.
Also, should you go cheap and pay for backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be sure that this folks at Google are monitoring the black hat sites to learn about people selling backlinks. When you can locate a vendor that`s selling backlinks, so can Google.